Place Branding: Connecting Tourist Experiences to Territories
Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more specifically in the promotion and branding of a location, the scenario of various stakeholders is e...
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| Format: | Article |
| Language: | English |
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Università di Napoli Federico II
2023-01-01
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| Series: | Fuori Luogo |
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| Online Access: | http://www.serena.unina.it/index.php/fuoriluogo/article/view/9728 |