Place Branding: Connecting Tourist Experiences to Territories
Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more specifically in the promotion and branding of a location, the scenario of various stakeholders is e...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Università di Napoli Federico II
2023-01-01
|
| Series: | Fuori Luogo |
| Subjects: | |
| Online Access: | http://www.serena.unina.it/index.php/fuoriluogo/article/view/9728 |
| _version_ | 1827819604200652800 |
|---|---|
| author | Fabio Corbisiero |
| author_facet | Fabio Corbisiero |
| author_sort | Fabio Corbisiero |
| collection | DOAJ |
| description |
Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more
specifically in the promotion and branding of a location, the scenario of various stakeholders is
evident (e.g. a city, a region or a country). Countries, cities, and areas that serve as tourist destinations
compete with one another to draw visitors, residents, and business investment.
|
| first_indexed | 2024-03-12T01:15:48Z |
| format | Article |
| id | doaj.art-8d4aaa62c91044e4a255bb0cd7817032 |
| institution | Directory Open Access Journal |
| issn | 2532-750X 2723-9608 |
| language | English |
| last_indexed | 2024-03-12T01:15:48Z |
| publishDate | 2023-01-01 |
| publisher | Università di Napoli Federico II |
| record_format | Article |
| series | Fuori Luogo |
| spelling | doaj.art-8d4aaa62c91044e4a255bb0cd78170322023-09-13T12:04:10ZengUniversità di Napoli Federico IIFuori Luogo2532-750X2723-96082023-01-0113310.6093/2723-9608/9728Place Branding: Connecting Tourist Experiences to TerritoriesFabio Corbisiero0Università degli Studi di Napoli Federico II Tourism involves different organizations with different aims, such as public or private sectors nongovernmental or associations and even communities. Even in the context of marketing concerns, more specifically in the promotion and branding of a location, the scenario of various stakeholders is evident (e.g. a city, a region or a country). Countries, cities, and areas that serve as tourist destinations compete with one another to draw visitors, residents, and business investment. http://www.serena.unina.it/index.php/fuoriluogo/article/view/9728Place branding |
| spellingShingle | Fabio Corbisiero Place Branding: Connecting Tourist Experiences to Territories Fuori Luogo Place branding |
| title | Place Branding: Connecting Tourist Experiences to Territories |
| title_full | Place Branding: Connecting Tourist Experiences to Territories |
| title_fullStr | Place Branding: Connecting Tourist Experiences to Territories |
| title_full_unstemmed | Place Branding: Connecting Tourist Experiences to Territories |
| title_short | Place Branding: Connecting Tourist Experiences to Territories |
| title_sort | place branding connecting tourist experiences to territories |
| topic | Place branding |
| url | http://www.serena.unina.it/index.php/fuoriluogo/article/view/9728 |
| work_keys_str_mv | AT fabiocorbisiero placebrandingconnectingtouristexperiencestoterritories |