The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator

The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator

This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation vari...

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Bibliographic Details
Main Authors: Kalimasada Kalimasada, Ainur Rofiq, Mugiono Mugiono
Format: Article
Language:English
Published: University of Brawijaya 2024-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
transaction-based satisfaction, experience-based satisfaction, brand image, repurchase intention
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/8281

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/8281

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