The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator
This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation vari...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2024-03-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8281 |
| _version_ | 1797201195557715968 |
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| author | Kalimasada Kalimasada Ainur Rofiq Mugiono Mugiono |
| author_facet | Kalimasada Kalimasada Ainur Rofiq Mugiono Mugiono |
| author_sort | Kalimasada Kalimasada |
| collection | DOAJ |
| description | This research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation variable. This research is classified as explanatory research, and the data were collected using an online survey method. The respondents comprised 200 customers who had purchased using VHO's platform of their own accord within the past year. The research data and hypothesis are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The analysis shows that transaction-based satisfaction has a positive and significant effect on repurchase intention, while experience-based satisfaction has no positive and significant effect. The brand image also has a positive and significant effect on repurchase intention. The mediation test results indicated that brand image can play an important role in transaction-based satisfaction influence on repurchase intention, and experience-based satisfaction influence on repurchase intention. |
| first_indexed | 2024-04-24T07:43:41Z |
| format | Article |
| id | doaj.art-8d5375c41248481cb6efc01251e60222 |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-04-24T07:43:41Z |
| publishDate | 2024-03-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-8d5375c41248481cb6efc01251e602222024-04-19T06:14:13ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322024-03-0122126727910.21776/ub.jam.2024.022.01.201549The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel OperatorKalimasada Kalimasada0Ainur Rofiq1Mugiono Mugiono2Department of Management, Faculty of Economics and Business, Universitas Brawijaya, IndonesiaFaculty of Economics and Business, Universitas Brawijaya, IndonesiaFaculty of Economics and Business, Universitas Brawijaya, IndonesiaThis research investigates the factors influencing the Virtual Hotel Operator (VHO) customer's repurchase intention. This research implements transaction-based and experience-based satisfaction as the independent variables influencing repurchase intention, with brand image as the mediation variable. This research is classified as explanatory research, and the data were collected using an online survey method. The respondents comprised 200 customers who had purchased using VHO's platform of their own accord within the past year. The research data and hypothesis are analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The analysis shows that transaction-based satisfaction has a positive and significant effect on repurchase intention, while experience-based satisfaction has no positive and significant effect. The brand image also has a positive and significant effect on repurchase intention. The mediation test results indicated that brand image can play an important role in transaction-based satisfaction influence on repurchase intention, and experience-based satisfaction influence on repurchase intention.https://jurnaljam.ub.ac.id/index.php/jam/article/view/8281transaction-based satisfaction, experience-based satisfaction, brand image, repurchase intention |
| spellingShingle | Kalimasada Kalimasada Ainur Rofiq Mugiono Mugiono The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator Jurnal Aplikasi Manajemen transaction-based satisfaction, experience-based satisfaction, brand image, repurchase intention |
| title | The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
| title_full | The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
| title_fullStr | The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
| title_full_unstemmed | The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
| title_short | The Influence of Transaction-Based Satisfaction and Experience-Based Satisfaction toward Repurchase Intention with Brand Image as Mediation Variable for Virtual Hotel Operator |
| title_sort | influence of transaction based satisfaction and experience based satisfaction toward repurchase intention with brand image as mediation variable for virtual hotel operator |
| topic | transaction-based satisfaction, experience-based satisfaction, brand image, repurchase intention |
| url | https://jurnaljam.ub.ac.id/index.php/jam/article/view/8281 |
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