Model Komunikasi Pemasaran Paguyuban Batik Tulis

This study aims to find strategic model for marketing communications of Paguyuban Batik Tulis Giriloyo Bantul in increasing sales. Type of research is qualitative research. Data are collected by observation, document review and interview. The result shows that marketing communication strategy of Pag...

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Bibliographic Details
Main Author: Fera Nurficahyanti
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2015-07-01
Series:Jurnal Aspikom
Subjects:
Online Access:http://jurnalaspikom.org/index.php/aspikom/article/view/82