Model Komunikasi Pemasaran Paguyuban Batik Tulis
This study aims to find strategic model for marketing communications of Paguyuban Batik Tulis Giriloyo Bantul in increasing sales. Type of research is qualitative research. Data are collected by observation, document review and interview. The result shows that marketing communication strategy of Pag...
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Format: | Article |
Language: | English |
Published: |
Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)
2015-07-01
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Series: | Jurnal Aspikom |
Subjects: | |
Online Access: | http://jurnalaspikom.org/index.php/aspikom/article/view/82 |