Gender Differences in Influencer Advertisements on Instagram: A Multimodal Perspective

Congruent with the rapid development of internet users worldwide, social media advertising has been mushrooming on various social network platforms, including Instagram. Among the many forms of advertising that marketers have relied on is influencer advertising, which pertains to hiring popular Inst...

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Manylion Llyfryddiaeth
Prif Awduron: Anderson Hidarto, Aryani Andrieza
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: Prodi Sastra Inggris Fakultas Sastra Universitas Sanata Dharma 2022-03-01
Cyfres:Journal of Language and Literature
Pynciau:
Mynediad Ar-lein:https://e-journal.usd.ac.id/index.php/JOLL/article/view/4095