Brand Portfolio and Over-Supply
Firms operating in over-supply conditions cannot increase their sales not even through the price reduction as a lever. In such context the intangible assets become predominant and tend to direct the competition within different industries towards new, unstable competitive business models based on ma...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2005-01-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/index.php/sym/article/view/9201 |