THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA
This research aims are to find out how well the service quality of PT Indosat Jakarta, how loyal are the customers, and how far the effect of the service quality toward the customers loyalty Indosat in Jakarta. The category of this research are descriptive and verification with surveys method by usi...
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| Format: | Article |
| Language: | Indonesian |
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Fakultas Ekonomi Universitas Negeri Jakarta
2014-10-01
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| Series: | Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jpeb/article/view/1965/1555 |
| _version_ | 1828489635674718208 |
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| author | Dita Puruwita |
| author_facet | Dita Puruwita |
| author_sort | Dita Puruwita |
| collection | DOAJ |
| description | This research aims are to find out how well the service quality of PT Indosat Jakarta, how loyal are the customers, and how far the effect of the service quality toward the customers loyalty Indosat in Jakarta. The category of this research are descriptive and verification with surveys method by using a convenience sampling. The sample sizes is 120 respondents of Indosat customers. Therefore, the data collecting technique used are from secondary data, interview, observation and questionnaires. The result of this research based on hypothetical test indicates that there is a effect between the service quality and the customer loyalty. The conclusion of this research is that the performance of the service quality provided by Indosat is still under the customer expectation. It is suggested to the management of PT. Indosat, to improve and maintain their service quality in the dimension that is regard as important, as well the customer’s loyalty level. |
| first_indexed | 2024-12-11T10:29:27Z |
| format | Article |
| id | doaj.art-8d8b144fd1754d058bf24db7087598de |
| institution | Directory Open Access Journal |
| issn | 2302-2663 |
| language | Indonesian |
| last_indexed | 2024-12-11T10:29:27Z |
| publishDate | 2014-10-01 |
| publisher | Fakultas Ekonomi Universitas Negeri Jakarta |
| record_format | Article |
| series | Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) |
| spelling | doaj.art-8d8b144fd1754d058bf24db7087598de2022-12-22T01:11:00ZindFakultas Ekonomi Universitas Negeri JakartaJurnal Pendidikan Ekonomi dan Bisnis (JPEB)2302-26632014-10-0122536210.21009/JPEB.002.2.4 THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTADita Puruwita 0Fakultas Ekonomi, Universitas Negeri JakartaThis research aims are to find out how well the service quality of PT Indosat Jakarta, how loyal are the customers, and how far the effect of the service quality toward the customers loyalty Indosat in Jakarta. The category of this research are descriptive and verification with surveys method by using a convenience sampling. The sample sizes is 120 respondents of Indosat customers. Therefore, the data collecting technique used are from secondary data, interview, observation and questionnaires. The result of this research based on hypothetical test indicates that there is a effect between the service quality and the customer loyalty. The conclusion of this research is that the performance of the service quality provided by Indosat is still under the customer expectation. It is suggested to the management of PT. Indosat, to improve and maintain their service quality in the dimension that is regard as important, as well the customer’s loyalty level.http://journal.unj.ac.id/unj/index.php/jpeb/article/view/1965/1555Service QualityCustomer Loyalty |
| spellingShingle | Dita Puruwita THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA Jurnal Pendidikan Ekonomi dan Bisnis (JPEB) Service Quality Customer Loyalty |
| title | THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA |
| title_full | THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA |
| title_fullStr | THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA |
| title_full_unstemmed | THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA |
| title_short | THE INFLUENCE CELLULAR PROVIDER SERVICE QUALITY TOWARDS CUSTOMER LOYALTY INDOSAT IN JAKARTA |
| title_sort | influence cellular provider service quality towards customer loyalty indosat in jakarta |
| topic | Service Quality Customer Loyalty |
| url | http://journal.unj.ac.id/unj/index.php/jpeb/article/view/1965/1555 |
| work_keys_str_mv | AT ditapuruwita theinfluencecellularproviderservicequalitytowardscustomerloyaltyindosatinjakarta AT ditapuruwita influencecellularproviderservicequalitytowardscustomerloyaltyindosatinjakarta |