Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory
The purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and Possibility Theory to create a new approach in decision-making techniques. Thus, modeling Market Orientations and Innovation Orientation indicators as the E-Satisfaction factors and Fulfillment &...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_53862_dd50b35b08bd7c46fe884e42409e5001.pdf |