Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory
The purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and Possibility Theory to create a new approach in decision-making techniques. Thus, modeling Market Orientations and Innovation Orientation indicators as the E-Satisfaction factors and Fulfillment &...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2015-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_53862_dd50b35b08bd7c46fe884e42409e5001.pdf |
| _version_ | 1818209184375635968 |
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| author | Ali Mohammadi Mojtaba Khalifeh |
| author_facet | Ali Mohammadi Mojtaba Khalifeh |
| author_sort | Ali Mohammadi |
| collection | DOAJ |
| description | The purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and Possibility Theory to create a new approach in decision-making techniques. Thus, modeling Market Orientations and Innovation Orientation indicators as the E-Satisfaction factors and Fulfillment & Reliability, Responsiveness and Security indicators as the E-Trust factors is done for selected banks. Data collected from customers and experts via distributing questionnaires and the data were analyzed by FAHP, FTOPSIS and Possibility Theory techniques. The results show that E-Satisfaction, Innovation Orientation and Security are the important indicators in E-Loyalty and Mellat Bank takes the highest rank in covering these indicators. |
| first_indexed | 2024-12-12T04:56:40Z |
| format | Article |
| id | doaj.art-8d9b0c1b8a894bb39cc87440679b7941 |
| institution | Directory Open Access Journal |
| issn | 2008-5893 2423-5059 |
| language | fas |
| last_indexed | 2024-12-12T04:56:40Z |
| publishDate | 2015-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj.art-8d9b0c1b8a894bb39cc87440679b79412022-12-22T00:37:20ZfasUniversity of TehranJournal of Information Technology Management2008-58932423-50592015-06-017245147210.22059/jitm.2015.5386253862Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility TheoryAli Mohammadi0Mojtaba Khalifeh1Associate Prof., Management Department, Shiraz University, Shiraz, Iran.Ph.D. Candidate in systems Management, Management Department, Shiraz University, Shiraz, IranThe purpose of this study is to consider and modeling E-Commerce variables based on FAHP, FTOPSIS and Possibility Theory to create a new approach in decision-making techniques. Thus, modeling Market Orientations and Innovation Orientation indicators as the E-Satisfaction factors and Fulfillment & Reliability, Responsiveness and Security indicators as the E-Trust factors is done for selected banks. Data collected from customers and experts via distributing questionnaires and the data were analyzed by FAHP, FTOPSIS and Possibility Theory techniques. The results show that E-Satisfaction, Innovation Orientation and Security are the important indicators in E-Loyalty and Mellat Bank takes the highest rank in covering these indicators.https://jitm.ut.ac.ir/article_53862_dd50b35b08bd7c46fe884e42409e5001.pdfFAHPFTOPSISinnovation orientationMarket orientationsPossibility theory |
| spellingShingle | Ali Mohammadi Mojtaba Khalifeh Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory Journal of Information Technology Management FAHP FTOPSIS innovation orientation Market orientations Possibility theory |
| title | Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory |
| title_full | Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory |
| title_fullStr | Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory |
| title_full_unstemmed | Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory |
| title_short | Modeling the Innovation Orientation and Market Orientation of Banks Electronic Services Using Hybrid Model of FAHP, FTOPSIS and Possibility Theory |
| title_sort | modeling the innovation orientation and market orientation of banks electronic services using hybrid model of fahp ftopsis and possibility theory |
| topic | FAHP FTOPSIS innovation orientation Market orientations Possibility theory |
| url | https://jitm.ut.ac.ir/article_53862_dd50b35b08bd7c46fe884e42409e5001.pdf |
| work_keys_str_mv | AT alimohammadi modelingtheinnovationorientationandmarketorientationofbankselectronicservicesusinghybridmodeloffahpftopsisandpossibilitytheory AT mojtabakhalifeh modelingtheinnovationorientationandmarketorientationofbankselectronicservicesusinghybridmodeloffahpftopsisandpossibilitytheory |