New Perspectives of Corporate Identity in Sports Organizations
This paper deals with the topic of corporate identity in sports. The main objective of this paper is to present new views, trends and tools in building a desirable image for sports organizations using corporate identity tools, including some selected areas relating to the brand. The main points of t...
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| Format: | Article |
| Language: | English |
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Karolinum Press
2015-08-01
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| Series: | Acta Universitatis Carolinae: Kinanthropologica |
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| Online Access: | http://www.karolinum.cz/doi/10.14712/23366052.2015.14 |