Üniversite Öğrencilerinin Mobil Reklamlara Yönelik Tutumlarının İzinli Pazarlama Ekseninde İncelenmesi(Attitudes of University Students’ Towards Mobile Advertising within the Scope of Permission Marketing)
Mobile advertising, which means delivering promotion messages directly to mobile phones with different applications, has been the frequently preferred method by the companies in recent years. The rapid increase in the use of mobile phones in our country has increased the interest in this method even...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Celal Bayar University
2012-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C19S22012/17_36.pdf |