Industry strategies to market opioids to children and women in the USA: a content analysis of internal industry documents from 1999 to 2017 released in State of Oklahoma v. Purdue Pharma, L.P. et al
Objective Identify advertising strategies used to market opioids to women and children.Design Qualitative content analysis of internal pharmaceutical industry documents released in litigation, dated between 1999 and 2017.Setting USA.Participants Opioid manufacturers (Janssen, Ortho-McNeil, Purdue, T...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMJ Publishing Group
2022-11-01
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| Series: | BMJ Open |
| Online Access: | https://bmjopen.bmj.com/content/12/11/e052636.full |