An Extended Technology-Organization-Environment (TOE) Framework for Online Retailing Utilization in Digital Transformation: Empirical Evidence from Vietnam

ABSTRACT: Digital transformation has profoundly influenced various socio-economic fields and induced retailing firms to utilize digital innovations to maximize business effectiveness in the digital era. The study aims to pinpoint the motivations for online retailing (ORE) adoption and business perfo...

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Bibliographic Details
Main Authors: Tran Hung Nguyen, Xuan Cu Le, Thi Hai Ly Vu
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123000860