Why do women want to be beautiful? A qualitative study proposing a new "human beauty values" concept.

This study investigated the underlying reasons women desire to be beautiful in South Korean, Chinese, and Japanese cultures by proposing a new concept called human beauty value (HBV). This exploratory qualitative study includes a literature review in related disciplines and the results from ten focu...

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Bibliographic Details
Main Authors: Sunwoo Kim, Yuri Lee
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC6075765?pdf=render