The role of trade associations in the digital transformation of their industry
Purpose – This paper aims that digital transformation (DT) is crucial for companies to stay competitive. While research on DT has quickly gained great popularity, the intersection of trade associations (TAs) and their role in the DT of their members is not yet researched. Design/methodology/approach...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-08-01
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| Series: | Digital Transformation and Society |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-11-2022-0058/full/pdf |