A Model of Factors Affecting Participation in Virtual Brand Communities
Fundamental changes occurred in the society and economy since the nineteenth century has clearly reflected in the development of our communities. Consumption communities which had not been previously existed came to the existence by the development of mass media especially Web 2.0 and modern marketi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2014-11-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_1549_35b13e79146962c13d27571565c3fd31.pdf |