The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand
Purpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai aviation market. It identifies the recommended motivational factors that influence the airline customers’ decision to their airline choices. Airlines use different customer relationship management progr...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2017-02-01
|
| Series: | Journal of Airline and Airport Management |
| Subjects: | |
| Online Access: | http://www.jairm.org/index.php/jairm/article/view/86 |