A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT
The notion of marketing has a solid history and potential applicability in many fields. Literature has provided over time many definitions, directing the idea of marketing both to the scientific field, especially toward economic trends, and toward the social area, trying to influence the attitudes r...
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| Format: | Article |
| Language: | English |
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Babeș-Bolyai University
2017-12-01
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| Series: | Studia Universitatis Babeş-Bolyai. Musica |
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| Online Access: | http://193.231.18.162/index.php/subbmusica/article/view/2443 |