A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT
The notion of marketing has a solid history and potential applicability in many fields. Literature has provided over time many definitions, directing the idea of marketing both to the scientific field, especially toward economic trends, and toward the social area, trying to influence the attitudes r...
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| Format: | Article |
| Language: | English |
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Babeș-Bolyai University
2017-12-01
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| Series: | Studia Universitatis Babeş-Bolyai. Musica |
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| Online Access: | http://193.231.18.162/index.php/subbmusica/article/view/2443 |
| _version_ | 1797365163925438464 |
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| author | Oana Mihaela BĂLAN |
| author_facet | Oana Mihaela BĂLAN |
| author_sort | Oana Mihaela BĂLAN |
| collection | DOAJ |
| description | The notion of marketing has a solid history and potential applicability in many fields. Literature has provided over time many definitions, directing the idea of marketing both to the scientific field, especially toward economic trends, and toward the social area, trying to influence the attitudes related to product marketing. If the domain in which we apply the marketing system is a musical one, its functions cannot be understood before clarifying the conditions under which the market is organized or the trade in goods is conducted, just as we cannot define some basic concepts without knowing the demands and needs of the people, or how to communicate and negotiate to satisfy their desires. |
| first_indexed | 2024-03-08T16:45:19Z |
| format | Article |
| id | doaj.art-8dff4e9a8ce3487a8e2b322a02b25307 |
| institution | Directory Open Access Journal |
| issn | 1844-4369 2065-9628 |
| language | English |
| last_indexed | 2024-03-08T16:45:19Z |
| publishDate | 2017-12-01 |
| publisher | Babeș-Bolyai University |
| record_format | Article |
| series | Studia Universitatis Babeş-Bolyai. Musica |
| spelling | doaj.art-8dff4e9a8ce3487a8e2b322a02b253072024-01-05T09:41:48ZengBabeș-Bolyai UniversityStudia Universitatis Babeş-Bolyai. Musica1844-43692065-96282017-12-0162210.24193/subbmusica.2017.2.01A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENTOana Mihaela BĂLAN0Univ. Lecturer Professor, PhD, „Gh. Dima” Academy of Music, Cluj-Napoca, Romania. E-mail: oana.balan@amgd.roThe notion of marketing has a solid history and potential applicability in many fields. Literature has provided over time many definitions, directing the idea of marketing both to the scientific field, especially toward economic trends, and toward the social area, trying to influence the attitudes related to product marketing. If the domain in which we apply the marketing system is a musical one, its functions cannot be understood before clarifying the conditions under which the market is organized or the trade in goods is conducted, just as we cannot define some basic concepts without knowing the demands and needs of the people, or how to communicate and negotiate to satisfy their desires.http://193.231.18.162/index.php/subbmusica/article/view/2443management, professional music, target groups, branding, market flow advertising. |
| spellingShingle | Oana Mihaela BĂLAN A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT Studia Universitatis Babeş-Bolyai. Musica management, professional music, target groups, branding, market flow advertising. |
| title | A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT |
| title_full | A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT |
| title_fullStr | A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT |
| title_full_unstemmed | A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT |
| title_short | A SYNOPTIC VIEW OF MUSIC SALES MANAGEMENT |
| title_sort | synoptic view of music sales management |
| topic | management, professional music, target groups, branding, market flow advertising. |
| url | http://193.231.18.162/index.php/subbmusica/article/view/2443 |
| work_keys_str_mv | AT oanamihaelabalan asynopticviewofmusicsalesmanagement AT oanamihaelabalan synopticviewofmusicsalesmanagement |