Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

Change in public awareness of colorectal cancer symptoms following the Be Cancer Alert Campaign in the multi-ethnic population of Malaysia

Abstract Background Colorectal cancer (CRC) cases are detected late in Malaysia similar to most Asian countries. The Be Cancer Alert Campaign (BCAC) was a culturally adapted mass media campaign designed to improve CRC awareness and reduce late detection in Malaysia. The evaluation of the BCAC-CRC ai...

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Bibliographic Details
Main Authors: Désirée Schliemann, Darishiani Paramasivam, Maznah Dahlui, Christopher R. Cardwell, Saunthari Somasundaram, Nor Saleha Binti Ibrahim Tamin, Conan Donnelly, Tin Tin Su, Michael Donnelly
Format: Article
Language:English
Published: BMC 2020-03-01
Series:BMC Cancer
Subjects:
Colorectal cancer
Bowel cancer
Awareness
Mass media
Social media
Campaign
Online Access:http://link.springer.com/article/10.1186/s12885-020-06742-3

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http://link.springer.com/article/10.1186/s12885-020-06742-3

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