THE MEDICAL TOURIST PRODUCT OF THAILAND: KEY FACTORS AND PROMOTION ON RUSSIAN-SPEAKING MARKETS

Based on the results of analyze the Thai national medical tourism product’s positioning on Russia market to offer the principal guidelines for development the marketing strategy of Thai medical services at Russia markets. The article is based on the data of a Russian 2020 survey, at the same time,...

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Bibliographic Details
Main Author: Denis USHAKOV
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2021-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-3-2021/gtg.37330-732.pdf