Mediating role of authenticity in the relationship between destination image and destination loyalty

Destination loyalty has become a topic that needs attention in tourism research, especially after the COVID-19 pandemic because it affects the number of visitors to tourist sites. This study aims to test the effect of destination image on destination loyalty through destination authenticity. The res...

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Bibliographic Details
Main Authors: Yayuk Yuliana, Endang Sulistya Rini, Sirojuzilam, Syafrizal Helmi Situmorang, Amlys Syahputra Silalahi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-10-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18915/IM_2023_04_Yuliana.pdf