Effects of Sustainable Marketing on Fast Fashion Shoppers’ Perception and Behavioral Inertia
The integration of sustainability as a theme, either explicitly or in more subtle formats and techniques, is becoming increasingly prevalent within the realm of marketing and brand communication. The purpose of this study is to examine the effects of two different sustainable marketing initiatives e...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Luminous Insights
2023-11-01
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| Series: | Journal of Sustainable Marketing |
| Subjects: | |
| Online Access: | https://luminousinsights.net/articles/JSM-2023-114.pdf |