Research note: Overtourism and destination branding: The mediating role of functional and emotional values among tourists
Purpose – This research note offers an integrative model of destination branding in the context of overtourism in an ecotourism destination. This study examines the impact of overtourism on the functional and emotional values and destination branding. Design – A quantitative research design was u...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2023-06-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol29no2/12_Research_note_Zarhari_MatSom_Azinuddin_Hanafiah |