The influence of gender stereotypes on parents´ decision-making processes while buying toys
This paper examines the influence of gender factors and stereotypes in the toy industry by investigating the opinions of parents on Creatable World’s gender-neutral doll. It aims to explore the factors influencing the decisions parents make when choosing toys for their children. The paper uses a mix...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2021-12-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/1gQa4ARycjbYNOdimbjCgcXt12_QnBob5/view |