Social media influencers - shaping consumption culture among Malaysian youth
This study reveals the significance of social networking sites (SNS) that created vast opportunities for cultural awareness and consumption among youth SNS users in Malaysia. Simplicity and user-friendly features on Instagram had heightened interest and growth of its users where the ability to “hash...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://doi.org/10.1051/shsconf/20185302008 |