UNDERSTANDING AND USING EMOTIONS IN MARKETING
Emotion always had a special power, influencing the decisions of individuals and causing them to act in one way or another. In classical economic theory, consumers play the role of rational individuals making decisions based only on relevant information using conscious thinking. Unfortunately, consc...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2022-06-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/download/cks_2022_articles%252F5_CKS_2022_ECONOMIC_SCIENCES%252FCKS_2022_ECONOMIC_SCIENCES_012.pdf |