UTILIZAÇÃO DE MEDIDAS DE CENTRALIDADE NA ANÁLISE DE REDES SOCIAIS ONLINE CONTEXTUALIZADA NA INTERATIVIDADE ENTRE MARCAS E CONSUMIDORES
Inserted in the use of ICT - Information and Communication Technology - for relationship marketing practices, this paper aims to present a proposal for use of centrality measures as a technique to analyze the interaction between brands and consumers on online social networks. The theoretical framewo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Integrado de Campo Mourão
2016-04-01
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| Series: | Perspectivas Contemporâneas |
| Subjects: | |
| Online Access: | http://revista.grupointegrado.br/revista/index.php/perspectivascontemporaneas/article/view/1966/768 |