Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities

The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuri...

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Bibliographic Details
Main Authors: Yusmelys Ferrales-Arias, Amílcar Roldán-Ruenes, Ana de-Dios-Martínez
Format: Article
Language:English
Published: Ediciones UO 2017-12-01
Series:Anuario Facultad de Ciencias Económicas y Empresariales
Subjects:
Online Access:http://revistas.uo.edu.cu/index.php/aeco/article/view/3205