Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities
The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuri...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ediciones UO
2017-12-01
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| Series: | Anuario Facultad de Ciencias Económicas y Empresariales |
| Subjects: | |
| Online Access: | http://revistas.uo.edu.cu/index.php/aeco/article/view/3205 |
| _version_ | 1818245440970162176 |
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| author | Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez |
| author_facet | Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez |
| author_sort | Yusmelys Ferrales-Arias |
| collection | DOAJ |
| description | The present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuring the degree of social responsibility and the level of responsible performance that allows the installation management to properly align the practices of social responsibility with the installation strategy. |
| first_indexed | 2024-12-12T14:32:57Z |
| format | Article |
| id | doaj.art-8e622f5421664e02a5c1df940ebfc1f3 |
| institution | Directory Open Access Journal |
| issn | 2218-3639 |
| language | English |
| last_indexed | 2024-12-12T14:32:57Z |
| publishDate | 2017-12-01 |
| publisher | Ediciones UO |
| record_format | Article |
| series | Anuario Facultad de Ciencias Económicas y Empresariales |
| spelling | doaj.art-8e622f5421664e02a5c1df940ebfc1f32022-12-22T00:21:27ZengEdiciones UOAnuario Facultad de Ciencias Económicas y Empresariales2218-36392017-12-01901311492505Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilitiesYusmelys Ferrales-Arias0Amílcar Roldán-Ruenes1Ana de-Dios-Martínez2Delegación Territorial Cubanacan de Santiago de CubaUniversidad de OrienteUniversidad de CamagüeyThe present article, after addressing the fundamental elements that characterize the corporate social responsibility approach, proposes a procedure for its evaluation in Cuban hotel facilities through the use of instruments based on indicators developed for this purpose. The study focuses on measuring the degree of social responsibility and the level of responsible performance that allows the installation management to properly align the practices of social responsibility with the installation strategy.http://revistas.uo.edu.cu/index.php/aeco/article/view/3205responsabilidad social empresarialdesempeño responsableestrategia empresarial. |
| spellingShingle | Yusmelys Ferrales-Arias Amílcar Roldán-Ruenes Ana de-Dios-Martínez Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities Anuario Facultad de Ciencias Económicas y Empresariales responsabilidad social empresarial desempeño responsable estrategia empresarial. |
| title | Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities |
| title_full | Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities |
| title_fullStr | Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities |
| title_full_unstemmed | Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities |
| title_short | Corporate Social Responsibility: a proposal for its assessment in Cuban hotel facilities |
| title_sort | corporate social responsibility a proposal for its assessment in cuban hotel facilities |
| topic | responsabilidad social empresarial desempeño responsable estrategia empresarial. |
| url | http://revistas.uo.edu.cu/index.php/aeco/article/view/3205 |
| work_keys_str_mv | AT yusmelysferralesarias corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities AT amilcarroldanruenes corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities AT anadediosmartinez corporatesocialresponsibilityaproposalforitsassessmentincubanhotelfacilities |