PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PADA AJB BUMIPUTERA

Declining of the customer number still indicate a lack of customer loyalty to opt-in AJB's services. It based on an initial survey that the service quality provided to customers was not optimal as well as the reputation of the company decreased due to problems with the customer so it can not m...

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Bibliographic Details
Main Author: Erwin Budianto
Format: Article
Language:English
Published: Program Studi Keuangan dan Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia 2019-07-01
Series:Jurnal Ilmu Keuangan dan Perbankan
Online Access:https://ojs.unikom.ac.id/index.php/jika/article/view/1934