Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behavior

Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behavior

Finding the factors associated with the intention to buy apartments is essential for real estate enterprises. This study applies an extended theory of planned behavior (TPB) to explore Vietnamese consumers’ intentions to purchase flats. Besides the structure of the TPB, other determinants relevant t...

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Bibliographic Details
Main Authors: Han Pham Dinh, Hai Vo Thanh, Hai Phan Thanh
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-12-01
Series:Innovative Marketing
Subjects:
attitude toward a behavior
perceived risk
purchase intention
real estate market
Vietnam
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17559/IM_2022_04_Dinh.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17559/IM_2022_04_Dinh.pdf

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