The Impact of Contradictory Online Reviews on Consumer Online Purchase Decision: Experimental Evidence From China
Most consumers read online reviews before making online purchase decisions. Online reviews of a product usually include positive and negative contradictory online reviews (CORs). Previous studies have confirmed the impact of CORs on consumers’ online purchase decisions. However, literature review sh...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231180107 |