Divide and Conquer?
The current study examined if multi-tiered offerings of a sports broadcast (three levels aimed at new sports fans, traditional sports fans, and hardcore sports fans) would increase a viewer’s intention to watch sports. Results reveal one’s level of sports fandom may increase if broadcasters implemen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitat de Vic - Universitat Central de Catalunya
2023-12-01
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| Series: | Obra Digital |
| Subjects: | |
| Online Access: | https://revistesdigitals.uvic.cat/index.php/obradigital/article/view/382 |