“Bebendo na Fonte da Tradição”: o Folkmarketing e os Festejos Farroupilhas

The article seeks to comprehend how representations of the cultural identities and the gaucho traditions are built by the folkmarketing from the popular culture appropriations constituted by traditions of Farroupilha Celebrations held at the Acampamento Farroupilha. It describes the party’s scenario...

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Bibliographic Details
Main Authors: Valdir Jose Morigi, Doris Couto
Format: Article
Language:Portuguese
Published: Universidade Estadual de Ponta Grossa 2017-12-01
Series:Revista Internacional de Folkcomunicação
Subjects:
Online Access:https://revistas.uepg.br/index.php/folkcom/article/view/2286/1561