E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness
Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore, knowing what factors encourage SMEs to adopt e-commerce is necessary. However, e-commerce research has only been carried out on large-scal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123002858 |