Marketing communications of the Organizing committee «Kiev City marathon – 2014»
Purpose: to share the experience of the marketing communications’ application in the physical culture and sports sphere and to improve the commercial activities of sports organizations during the planning and holding the mass sporting events. Material and Methods: the basic forms and methods of the...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Kharkiv State Academy of Physical Culture
2015-06-01
|
| Series: | Слобожанський науково-спортивний вісник |
| Subjects: | |
| Online Access: | http://journals.uran.ua/index.php/1991-0177/article/view/45665 |
| _version_ | 1818282110321950720 |
|---|---|
| author | Olena Yarmolyuk Anna Zolotaryova |
| author_facet | Olena Yarmolyuk Anna Zolotaryova |
| author_sort | Olena Yarmolyuk |
| collection | DOAJ |
| description | Purpose: to share the experience of the marketing communications’ application in the physical culture and sports sphere and to improve the commercial activities of sports organizations during the planning and holding the mass sporting events. Material and Methods: the basic forms and methods of the sponsorship activities of the Organizing Committee of the competition «Kiev Marathon – 2014» were analyzed with system analysis, SWOT-analysis and sociological questioning (12 specialists from the Organizing Committee of «Kiev City Marathon – 2014» and 95 visitors of the «Kiev City Marathon – 2014» were questioned). Results: the main channels of marketing communications. Such as, external advertising media, publicity in the subway (light boxes and video- broadcasting), indoor video (in restaurants and supermarkets), publicity at the radio stations, in newspapers and sports editions, printed promo-products, campaign in «Sport Life» fitness clubs, were used during advertising campaign. Conclusions: the results of research given in the article will enable professionals to most effectively use tools of marketing communications in the physical culture and sports sphere, as well as to introduce modern mechanisms of interaction between mass-media and sporting organizations. |
| first_indexed | 2024-12-13T00:15:48Z |
| format | Article |
| id | doaj.art-8ed0572b7fa34ac6b907e56b51cf1b65 |
| institution | Directory Open Access Journal |
| issn | 1991-0177 1999-818X |
| language | English |
| last_indexed | 2024-12-13T00:15:48Z |
| publishDate | 2015-06-01 |
| publisher | Kharkiv State Academy of Physical Culture |
| record_format | Article |
| series | Слобожанський науково-спортивний вісник |
| spelling | doaj.art-8ed0572b7fa34ac6b907e56b51cf1b652022-12-22T00:05:47ZengKharkiv State Academy of Physical CultureСлобожанський науково-спортивний вісник1991-01771999-818X2015-06-0147312913910.15391/snsv.2015-3.025Marketing communications of the Organizing committee «Kiev City marathon – 2014»Olena Yarmolyuk0Anna Zolotaryova1National University of Physical Education and Sport of UkraineNational University of Physical Education and Sport of UkrainePurpose: to share the experience of the marketing communications’ application in the physical culture and sports sphere and to improve the commercial activities of sports organizations during the planning and holding the mass sporting events. Material and Methods: the basic forms and methods of the sponsorship activities of the Organizing Committee of the competition «Kiev Marathon – 2014» were analyzed with system analysis, SWOT-analysis and sociological questioning (12 specialists from the Organizing Committee of «Kiev City Marathon – 2014» and 95 visitors of the «Kiev City Marathon – 2014» were questioned). Results: the main channels of marketing communications. Such as, external advertising media, publicity in the subway (light boxes and video- broadcasting), indoor video (in restaurants and supermarkets), publicity at the radio stations, in newspapers and sports editions, printed promo-products, campaign in «Sport Life» fitness clubs, were used during advertising campaign. Conclusions: the results of research given in the article will enable professionals to most effectively use tools of marketing communications in the physical culture and sports sphere, as well as to introduce modern mechanisms of interaction between mass-media and sporting organizations.http://journals.uran.ua/index.php/1991-0177/article/view/45665marketing communicationsorganizing committee of track-and-field competitionsmass-media |
| spellingShingle | Olena Yarmolyuk Anna Zolotaryova Marketing communications of the Organizing committee «Kiev City marathon – 2014» Слобожанський науково-спортивний вісник marketing communications organizing committee of track-and-field competitions mass-media |
| title | Marketing communications of the Organizing committee «Kiev City marathon – 2014» |
| title_full | Marketing communications of the Organizing committee «Kiev City marathon – 2014» |
| title_fullStr | Marketing communications of the Organizing committee «Kiev City marathon – 2014» |
| title_full_unstemmed | Marketing communications of the Organizing committee «Kiev City marathon – 2014» |
| title_short | Marketing communications of the Organizing committee «Kiev City marathon – 2014» |
| title_sort | marketing communications of the organizing committee kiev city marathon 2014 |
| topic | marketing communications organizing committee of track-and-field competitions mass-media |
| url | http://journals.uran.ua/index.php/1991-0177/article/view/45665 |
| work_keys_str_mv | AT olenayarmolyuk marketingcommunicationsoftheorganizingcommitteekievcitymarathon2014 AT annazolotaryova marketingcommunicationsoftheorganizingcommitteekievcitymarathon2014 |