THE IMPACT OF VIRTUAL COMMUNITIES ON ENHANCING HEDONISTIC CONSUMER ATTITUDES
Paper presents conceptual issues connected with virtual communities impact on hedonistic consumer attitudes on the base of scholarly literature and secondary sources such as research reports. There are examples of such impact provided with mention of different kind of communities and possible differ...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1306 |