The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process

The role of environmental CSR practices on the formation of behavioral intentions in a certified hotel context: Exploring the moderating effect of customer involvement in the buying process

Purpose – This study aims to explore the relationships among green practices, environmental corporate social responsibility (CSR) image, customers’ trust and their behavioral intentions in a certified hotel context and examine the moderating effect of customers’ involvement in the buying process. De...

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Bibliographic Details
Main Authors: Patricia Martínez García de Leaniz, Ángel Herrero Crespo, Raquél Gómez-López
Format: Article
Language:English
Published: Emerald Publishing 2019-09-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
certified hotels
hotel green practices
environmental csr image
trust
behavioral intentions
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2018-0044/full/pdf?title=the-role-of-environmental-csr-practices-on-the-formation-of-behavioral-intentions-in-a-certified-hotel-context-exploring-the-moderating-effect-of-customer-involvement-in-the-buying-process

Internet

https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2018-0044/full/pdf?title=the-role-of-environmental-csr-practices-on-the-formation-of-behavioral-intentions-in-a-certified-hotel-context-exploring-the-moderating-effect-of-customer-involvement-in-the-buying-process

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