Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development
Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises ar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_39_47.pdf |