Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development
Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises ar...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_39_47.pdf |
| _version_ | 1797329668068605952 |
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| author | N.Yе. Kosolap О.N. Sumina А.S. Teletov |
| author_facet | N.Yе. Kosolap О.N. Sumina А.S. Teletov |
| author_sort | N.Yе. Kosolap |
| collection | DOAJ |
| description | Article is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises are offered. |
| first_indexed | 2024-03-08T07:08:48Z |
| format | Article |
| id | doaj.art-8edfe570457a4c238dbb383e7fb7cb02 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:08:48Z |
| publishDate | 2012-09-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-8edfe570457a4c238dbb383e7fb7cb022024-02-03T03:46:22ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-09-01333947Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories developmentN.Yе. KosolapО.N. SuminaА.S. TeletovArticle is devoted to learning problem of different economic subjects interaction in the sphere of social marketing. The concept of social infrastructure and its components is specified. Recommendations for formation the effective social infrastructure with participation of industrial enterprises are offered.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_39_47.pdfsocial marketingsocial infrastructuresocio-economic developmentindustrial enterprisesocially oriented business |
| spellingShingle | N.Yе. Kosolap О.N. Sumina А.S. Teletov Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development Marketing i Menedžment Innovacij social marketing social infrastructure socio-economic development industrial enterprise socially oriented business |
| title | Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| title_full | Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| title_fullStr | Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| title_full_unstemmed | Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| title_short | Infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| title_sort | infrastructure improvement as the direction of social marketing in the conditions of innovative enterprises and territories development |
| topic | social marketing social infrastructure socio-economic development industrial enterprise socially oriented business |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_39_47.pdf |
| work_keys_str_mv | AT nyekosolap infrastructureimprovementasthedirectionofsocialmarketingintheconditionsofinnovativeenterprisesandterritoriesdevelopment AT onsumina infrastructureimprovementasthedirectionofsocialmarketingintheconditionsofinnovativeenterprisesandterritoriesdevelopment AT asteletov infrastructureimprovementasthedirectionofsocialmarketingintheconditionsofinnovativeenterprisesandterritoriesdevelopment |