Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis

Marketing messages accompanying online selling of low/er and regular strength wine and beer products in the UK: a content analysis

Abstract Background Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retai...

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Bibliographic Details
Main Authors: Milica Vasiljevic, Lucia Coulter, Mark Petticrew, Theresa M. Marteau
Format: Article
Language:English
Published: BMC 2018-02-01
Series:BMC Public Health
Subjects:
Marketing messages
Low/er strength alcohol
Online selling
Drinking occasions
Health-related claims
Online Access:http://link.springer.com/article/10.1186/s12889-018-5040-6

Internet

http://link.springer.com/article/10.1186/s12889-018-5040-6

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