Analysis of Chinese consumers' willingness and behavioral change to purchase Green agri-food product online.

Internet coupled with agricultural development in full swing, green agri-food product e-commerce has become a hot topic in the development of e-commerce. However, due to the seasonality, territoriality, weak quality, difference, and dispersion of agri-food products, e-commerce of green agri-food pro...

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Bibliographic Details
Main Authors: Longbo Ma, Ziyu Li, Dan Zheng
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0265887