Analyzing Gender-Related Factors Toward the Purchase Intention of Male Skincare Products in Indonesia
Male skincare products are growing in Indonesia along with the metrosexual phenomenon. However, Indonesian culture is not completely ready for metrosexual behavior and more Indonesian men do not identify themselves as metrosexuals, and yet still use skincare, at least facial wash. This study seeks t...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2023-04-01
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| Series: | Jurnal Nomosleca |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/n/article/view/9333/pdf |