Influence of Customer Knowledge Management on Mobile Fitness Application Customer Value Cocreation Through Flow Experience and Customer Involvement
In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value cocreation in mobile fitness APPs. This study...
| Main Authors: | , |
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| Format: | Article |
| Sprog: | English |
| Udgivet: |
SAGE Publishing
2023-12-01
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| Serier: | SAGE Open |
| Online adgang: | https://doi.org/10.1177/21582440231218777 |