SOCIAL MEDIA AND DEMOCRACY IN THE DIGITAL ERA: “DESAK ANIES” CAPTURING THE HEARTS OF YOUNG PEOPLE’S PARTICIPATION IN SOCIAL MEDIA

This research aims to analyse the ‘Desak Anies’ political campaign strategy run by Anies Baswedan in the 2024 Indonesian General Election, focusing on the use of social media and direct interaction to increase young voter engagement. This research uses a qualitative method with a case study approach...

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Bibliographic Details
Main Authors: Teguh Satria, Dian Eka Rahmawati
Format: Article
Language:English
Published: Universitas Padjadjaran 2025-01-01
Series:Jurnal Wacana Politik
Subjects:
Online Access:http://jurnal.unpad.ac.id/wacanapolitik/article/view/52362