Improving the Customers' In-Store Experience using Apriori Algorithm

The 21st century is the era of technology and digital development. That's the reason why mobile applications nowadays became an important support for businesses and a significant part of our daily activities. The usage of smart devices and the ease of access to technology lead to obvious change...

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Bibliographic Details
Main Author: Ioana DAVID
Format: Article
Language:English
Published: Bucharest University of Economic Studies 2019-12-01
Series:Database Systems Journal
Subjects:
Online Access:http://dbjournal.ro/archive/30/30_7.pdf