The impact of automation and optimization on customer experience: a consumer perspective
Abstract The adoption of digital technologies has significantly transformed businesses and society as a whole. The automation of tasks is leading to changes in organizational structures and strategies. Due to technological growth, users are able to identify the benefits and risks that technology can...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2023-11-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-023-02389-0 |