Embrace green marketing or lose competitive advantage
The rise of the green revolution has shaken many firms to decide on their dominance or face the wrath of natural extinction by failure to adapt to changes in the macro environment. Green marketing has recently gained acceptance in the commercial world to the level that firms that still embrace the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Centre of Sociological Research, Szczecin, Poland
2022-11-01
|
| Series: | Economics, Management and Sustainability |
| Subjects: | |
| Online Access: | https://jems.sciview.net/index.php/jems/article/view/180 |